Marketing + Communications
As a data-driven and creative marketer, I specialize in delivering increased growth and engagement within the luxury, startup, and hospitality industries. My approach is grounded in leveraging data and analytics to inform and optimize marketing strategies, while also harnessing creativity to drive brand awareness and loyalty.
Retention Marketing
Early on in my career, I realized that building a good foundation in the business side of marketing would only strengthen my creative strategy. Enter my time at ParkSleepFly - an ecommerce company that specializes in booking airport amenities worldwide. As the head of retention marketing, my focus was on driving customer lifetime value, engagement, and subscriber growth. I created personalized and engaging experiences for customers through email, UGC, automations, content and social media by leveraging my hybrid analytical skills and creative background.
Increased email revenue for APR by 60% year-over-year in 2017.
Increased re-engagement of lapsed customers by 175%.
Membership Marketing
Companies are finding new ways to innovate and increase revenue by introducing memberships and subscriptions into their business models. Building a successful membership solution requires a comprehensive 360º approach. At Fitler Club, I honed the member experience and touchpoints for growth including marketing strategy, communications, member portal, in-club activations, and community engagement. Whether you’re in CPG, fintech, wellness or hospitality, I have the experience to build a membership strategy into your business.
Marketing + Sales Decks
Don’t underestimate the power of a good deck. Whether presenting to the C-Suite, the board, or a client, rest assured - every presentation or sales pitch will be polished, clear and a valuable tool for teams to drive the business forward.