I bring a high level of design, dedication, structure and empathy to all of my projects - giving equal importance to customer experience, brand alignment and business solutions. I see the big picture and apply the small details. I lead teams while also handling production. I manage up; I manage down. I'm not afraid to roll up my sleeves.
My expertise is building relationships between brands and people through experience and design.
My Experience:
13 years Design + Creative Direction
12 years Branding + Marketing
8 years Creative Team Management
6 years Start-up Experience
5 years Product Management
Branding
Brand Identity
Logo Design
Brand Book
Style Guide
Competitor Research
Design
Creative Direction
UX/UI
Offset Printing
Editorial Layout
Packaging
Product
Product Management
User Journey Architect
Product Design
User Testing + Metrics
Third-Party Integrations
HTML Development (Limited)
Marketing + Communications
360 Campaigns
Lifecycle Marketing
User-Generated Content
Email Marketing
Advertising + OOH
Photoshoots
Moodboards
Casting + Booking
Photo Staging
Retouching
Asset Management
Leadership
Strategies: Creative + Product
Start-Up Experience
Creative Team Management
Creative + Marketing Operations
Technology Management
I am often asked, What is your super power; your best asset? As a Creative Director, the expected response is "my ability to convey a story or to apply pixel-perfect design". However, my super power is more utilitarian: I am very detail-oriented and organized, in an over-the-top sort of way. No email gets forgotten. All projects are documented and scheduled. Teams are informed and empowered. This ability allows me to lead with transparency and align my teams to deliver meaningful strategies that drive business goals.
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